Ford Shares Climb as Profit-Rich SUVs Drive Outlook Higher

Ford Motor Co. raised its profit outlook for the second time in 2024, driven by strong demand for high-margin SUVs and pickups. The automaker reported better-than-expected quarterly earnings, demonstrating its ability to capitalize on consumer preferences for these vehicle types. This optimistic move mirrors a similar profit forecast increase by competitor General Motors, indicating broad industry strength in the SUV and truck segments.