Ford on track to complete $2B factory overhaul for Fathom EV truck
Ford is progressing with a $2 billion factory overhaul at its Louisville Assembly Plant to prepare for production of the Fathom, an affordable electric vehicle priced at $28,000. The company expects to begin prototype builds in the first quarter of 2027, with full production to follow. The investment represents Ford's commitment to manufacturing a competitively-priced EV for the mass market.
Key takeaways
- 1.Ford is investing $2 billion to retool its Louisville Assembly Plant specifically for Fathom EV production
- 2.Prototype builds are scheduled to begin in Q1 2027, with production expected to follow
- 3.The Fathom is positioned as an affordable electric vehicle with a $28,000 price point
Outlet bias
Based on Trace's curated lean for each newsroom. Scroll to coverage below to rate any outlet Left / Center / Right yourself.