Woolworths Ooshies craze causes Coles sales slump
Woolworths' Disney Ooshies collectables campaign has proven so popular that it caused a measurable sales decline at rival supermarket Coles over a four-week period. The promotion was so successful that Woolworths sold out of the rubber figurines a week before the scheduled end date. This demonstrates how effective limited-time collectables campaigns can be at driving customer loyalty and shifting shopping patterns between major retailers.
1 Article
Trace's outlet lean is shown first — tap Left / Center / Right on each source to add your rating too.
- The GuardianTrace: Left
Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys
Woolworths' Disney Ooshies collectables campaign has proven so popular that it caused a measurable sales decline at rival supermarket Coles over a four-week period. The promotion was so successful that Woolworths sold out of the rubber figurines a week before the scheduled end date. This demonstrates how effective limited-time collectables campaigns can be at driving customer loyalty and shifting shopping patterns between major retailers.
Rate outletRead original