Woolworths' Ooshies craze causes Coles sales slump

Woolworths' Disney Ooshies collectables campaign has proven so popular that it caused a measurable sales decline at rival supermarket Coles over a four-week period. The promotion was so successful that Woolworths sold out of the rubber figurines a week before the scheduled end date. This demonstrates how effective limited-time collectables campaigns can be at driving customer loyalty and shifting shopping patterns between major retailers.