Primark's new 'supermarket tactic' to woo customers in online price war
Primark is adopting a 'supermarket tactic' strategy to compete in the increasingly fierce online retail landscape dominated by ultra-cheap Chinese retailers. The fashion retailer faces headwinds from both intense e-commerce competition and consumers cutting back due to the cost of living crisis, prompting the need for new approaches to attract and retain customers.
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Primark's new 'supermarket tactic' to woo customers in online price war
Primark is adopting a 'supermarket tactic' strategy to compete in the increasingly fierce online retail landscape dominated by ultra-cheap Chinese retailers. The fashion retailer faces headwinds from both intense e-commerce competition and consumers cutting back due to the cost of living crisis, prompting the need for new approaches to attract and retain customers.
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