Greggs Burns Short Sellers With Rally Sparked by Summertime Menu

Greggs Plc has staged a strong rally that is hurting short sellers, driven by the bakery chain's successful pivot to cold menu items like iced matcha and salads during Britain's summer heat wave. The company's ability to adapt its offerings to seasonal consumer preferences has resonated well with customers, demonstrating resilience beyond its traditional hot food business. This performance has defied bearish bets against the stock.