Perplexity's free AI offer left it with millions more users in India
Perplexity's free AI service offer through Airtel in India attracted millions of new users, and remarkably, the company's India revenue increased approximately 60% even after the promotional offer ended for new users. This suggests that the free trial strategy successfully converted users into paying customers despite a subsequent decline in overall downloads.
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Perplexity’s free AI offer left it with millions more users in India
Perplexity's strategy of offering free AI access through Airtel in India successfully expanded its user base significantly. Despite downloads declining after the promotional offer ended for new users, the company's India revenue increased by approximately 60%, suggesting strong monetization of its expanded user base.
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