Peak District rebrand deal with Skoda
The Peak District National Park has entered into a brand partnership with car manufacturer Skoda, generating revenue but attracting controversy. The deal raises questions about whether other UK national parks might pursue similar corporate sponsorships to secure funding.
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Peak District's rebrand deal brings in cash - but also criticism
The Peak District National Park has entered into a brand partnership with car manufacturer Skoda, generating revenue but attracting controversy. The deal raises questions about whether other UK national parks might pursue similar corporate sponsorships to secure funding.
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