VMware attempts to rebuild trust with SMBs after Broadcom acquisition
Following Broadcom's acquisition of VMware, the company is shifting its strategy to address concerns from small and medium-sized businesses (SMBs) who felt neglected due to an overemphasis on VMware Cloud Foundation (VCF). Broadcom acknowledges that it prioritized enterprise-focused features over building trust with the SMB segment, and is now attempting to rebuild relationships by refocusing on customer needs rather than just product capabilities.
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“Trust, not features, is the real deficit”: VMware tries to appease SMBs
Following Broadcom's acquisition of VMware, the company is shifting its strategy to address concerns from small and medium-sized businesses (SMBs) who felt neglected due to an overemphasis on VMware Cloud Foundation (VCF). Broadcom acknowledges that it prioritized enterprise-focused features over building trust with the SMB segment, and is now attempting to rebuild relationships by refocusing on customer needs rather than just product capabilities.
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