Viral vodka brand Au Vodka set to sell for £500m to BuzzBallz owner
Au Vodka, a viral vodka brand, is set to be acquired for £500 million by BuzzBallz owner, marking a significant exit for the spirits company. The deal highlights the growing value of social media-driven alcohol brands in the premium market. Co-owner Charlie Morgan gained initial notoriety in 2013 following an incident involving a Chelsea footballer.
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Viral vodka brand set to sell for £500m to BuzzBallz owner
Au Vodka, a viral vodka brand, is set to be acquired for £500 million by BuzzBallz owner, marking a significant exit for the spirits company. The deal highlights the growing value of social media-driven alcohol brands in the premium market. Co-owner Charlie Morgan gained initial notoriety in 2013 following an incident involving a Chelsea footballer.
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