Amazon Adds Luna Cloud Games to Prime Video
Amazon is integrating its Luna cloud gaming service directly into Prime Video, starting with Fire TV devices, by adding a dedicated Games tab. This move consolidates Prime Gaming, Amazon Game Studios, and Luna under one organizational structure to target casual gamers. The strategy represents Amazon's shift toward making gaming more accessible to its broader Prime Video audience rather than positioning it as a standalone service.
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Amazon puts Luna cloud-streamed games like Fallout 4 inside Prime Video
Amazon is integrating its Luna cloud gaming service directly into Prime Video, starting with Fire TV devices, by adding a dedicated Games tab. This move consolidates Prime Gaming, Amazon Game Studios, and Luna under one organizational structure to target casual gamers. The strategy represents Amazon's shift toward making gaming more accessible to its broader Prime Video audience rather than positioning it as a standalone service.
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