McDonald's Built a 515-Page Dossier on Me. It Says I'll Never Stop Eating There
A person obtained their personal data file from McDonald's loyalty program and discovered a comprehensive 515-page dossier containing detailed information about their eating habits and preferences. The report includes algorithmic predictions about their future purchases, revealing the extent to which the company tracks and analyzes individual customer behavior. This case highlights how loyalty programs collect vast amounts of personal data to create detailed consumer profiles for targeted marketing.
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McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
A journalist obtained their personal data file from McDonald's loyalty program and discovered a comprehensive 515-page dossier containing detailed information about their purchasing habits and behavioral patterns. The report includes algorithmic predictions about their future purchases at McDonald's, revealing the extent of data collection and analysis performed by the company on individual customers.
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