Labor's gambling reform criticized by former addicts as insufficient

The Australian government has announced gambling reform measures targeting what it calls 'the most toxic' industry strategies, but former gambling addicts argue the reforms will be ineffective at preventing addiction. Jesse Murphy's case illustrates how gambling companies use personalized VIP incentives like corporate event invitations to deepen customer engagement and encourage continued betting. Critics contend that without more comprehensive action, vulnerable individuals will continue to be drawn into problematic gambling through sophisticated marketing tactics.