Ford's New Electric Truck Strategy
Ford is discontinuing the F-150 Lightning and pivoting to a new strategy built around its Universal Electric Vehicle Platform. The automaker plans to launch a more affordable $30,000 electric truck as its first offering under this new approach, aiming to better capture the EV market after the previous electric truck failed to meet expectations.
1 Article
Trace's outlet lean is shown first — tap Left / Center / Right on each source to add your rating too.
- The VergeTrace: Left
Ford’s $30,000 electric truck: all the news about the company’s big EV re-do
Ford is discontinuing the F-150 Lightning and pivoting to a new strategy built around its Universal Electric Vehicle Platform. The automaker plans to launch a more affordable $30,000 electric truck as its first offering under this new approach, aiming to better capture the EV market after the previous electric truck failed to meet expectations.
Rate outletRead original
Readers say
How does this story lean?
Outlet ratings above are Trace's curated source map. Vote here (same as on the home feed) — one vote per browser, changeable anytime. Rate individual outlets in the coverage list below.
Comments
0No comments yet. Say what you noticed in the coverage.
Trending