Diamond Industry Battles Lab-Grown Diamond Competition
Lab-grown diamonds have disrupted the traditional diamond industry over the past five years, offering consumers cheaper alternatives that are virtually identical to natural diamonds. Major industry players like De Beers are now fighting back against the surge of synthetic gems in an effort to protect their market share and maintain consumer demand for natural diamonds.
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The Diamond Industry Wants You to Buy "Natural"
Lab-grown diamonds have disrupted the traditional diamond industry over the past five years, offering consumers cheaper alternatives that are virtually identical to natural diamonds. Major industry players like De Beers are now fighting back against the surge of synthetic gems in an effort to protect their market share and maintain consumer demand for natural diamonds.
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