Dyson releases camera-equipped electric toothbrush
Dyson has launched the CameraJet, a $499 electric toothbrush that incorporates an integrated camera in the brush head and includes automatic flossing capabilities. The product represents the company's continued expansion into personal care devices beyond its established vacuum and hair dryer product lines.
Key takeaways
- 1.Dyson is diversifying its product portfolio into oral care with a premium-priced electric toothbrush
- 2.The CameraJet features dual innovations: an integrated camera in the brush head and automated flossing functionality
- 3.The device is positioned in the high-end personal care market at $499, consistent with Dyson's premium brand positioning
Outlet bias
Based on Trace's curated lean for each newsroom. Scroll to coverage below to rate any outlet Left / Center / Right yourself.
2 Articles
Trace's outlet lean is shown first — tap Left / Center / Right on each source to add your rating too.
- WiredTrace: Left
Dyson’s Next Act Is an Electric Toothbrush With a Camera
Dyson, the company famous for innovative vacuums and hair dryers, is expanding into oral care with the $499 CameraJet electric toothbrush. The device features a built-in tiny camera that precisely targets and rinses the gaps between teeth with fluid streams. This marks the company's latest diversification into personal care products.
Rate outletRead original - The VergeTrace: Left
Dyson made a camera-equipped toothbrush that flosses for you
Dyson has launched the CameraJet, a $499 electric toothbrush that features an integrated camera in the brush head and can floss automatically. This marks Dyson's continued expansion into personal care products beyond their well-known hair care line. The device is now available in ceramic blue and ceramic pink color options.
Rate outletRead original