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Bilt CEO, Equinox Exec. Chairman on New Partnership
Bilt, a membership and hospitality platform, has partnered with luxury fitness brand Equinox to create a cross-brand loyalty opportunity. Through this exclusive collaboration, Bilt members can redeem Bilt cash for credits toward Equinox experiences, effectively merging the two companies' audiences. The partnership was discussed by Bilt CEO Ankur Jain and Equinox Group Executive Chairman Harvey Spevak on Bloomberg's "The Close."
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