Subprime Auto Dealer Goes From Covid-Era Rockstar to Near Demise

America's Car-Mart Inc., a subprime auto dealer that specialized in selling and financing used cars to cash-strapped buyers, thrived through multiple economic crises including the 1990s recession, 2008 financial crisis, and Covid-19 pandemic. However, the company has recently faced a dramatic reversal, moving from pandemic-era success to near insolvency. The company's ability to consistently profit from high-risk lending to deeply subprime customers is now being tested.