Personalized pricing is "abhorrent," but FTC limits may increase costs, critics say

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• Ars Technica·Trace: Center

  Personalized pricing is “abhorrent,” but FTC limits may increase costs, critics say

  Critics argue that while personalized pricing practices are ethically troubling, potential FTC restrictions could inadvertently harm consumers by increasing overall costs. The debate highlights a tension between regulating unfair pricing tactics and maintaining the economic efficiency that competitive personalization can provide. Some observers worry that heavy-handed regulations may backfire by limiting price competition and innovation in the marketplace.

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