Travelers Book Later and Some Trade Down: BWH CEO
According to BWH Hotels CEO Larry Cuculic, American travelers remain active but are changing their booking patterns and preferences. Consumers are booking closer to their travel dates and increasingly choosing budget-friendly hotel options, while the hotel chain works to support franchisees dealing with rising insurance expenses.
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Travelers Book Later and Some Trade Down: BWH CEO
According to BWH Hotels CEO Larry Cuculic, American travelers remain active but are changing their booking patterns and preferences. Consumers are booking closer to their travel dates and increasingly choosing budget-friendly hotel options, while the hotel chain works to support franchisees dealing with rising insurance expenses.
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